Thank you GreenBiz!

This year’s GreenBiz conference covered sustainability topics in-depth in many panels we attended, including SDG Innovation, Plastics Pledges & Climate Commitments, and Green Chemistry. One notable and encouraging trend throughout the conference highlighting the business case of doing well and doing good. Peter McGuinness, CEO of Chobani, asserted in his plenary session, “Consumers reward you with more sales the better they feel about your product.” During a Corporate Activism panel, Dave Rapaport of Ben & Jerry’s warned, “There’s a lot more risk in not taking a stand on things,” and Anna Walker of Levi’s noted that corporate action on gun control was followed by “two resulting years of growth.” In his plenary, Anna’s colleague Daniel Lee (of the Levi Strauss Foundation) echoed the same perspective, noting that when Levi’s went partially public, the CEO maintained the company’s giving practices (2% of profits annually), and that Levi’s then had 2 of its best years. These major brands are enjoying the ROI of taking a stand – we hope to see all brands follow that trend and experience how purpose drives business sustainability.